Embracing Differences

In an attempt to create a marketing plan for our Executive Search firm, we come to a conclusion that embracing our differences is the core of our success.

As partners in Europe, we are all born with characteristics, qualities that we carry into our careers. The careers we take shape us in different ways of thinking and doing. We can use these differences to our advantage.

Assuming that our “prospects” do business from a business and personal perspective, it is precisely the personal component that can make the difference. There are many agencies in executive search in The Netherlands and Europe. We all do (hopefully) business with customers. The lifecycle of a customer-agency defines the following statistics; Thirty percent of clients are latently dissatisfied with the agency* they work with, and within 5-7 years a client leaves an agency* even if the collaboration is still fine.

What matters in the strategy of positioning as an executive agency to prospects is, in addition to the standard qualities you must possess, to offer a stage to the differences of the partners who are involved in your agency. Not only the partners, but also the back-office/recruiters involved. We can still strengthen and improve this.

Why is this personal profiling so important?
Because the agency’s choice for an important component depends on a favorable-or-magic click factor. And this factor is born from the vulnerability or transparency of the partner and the ideas that the partner has about the world/business/humanity.

Within the frameworks that you tend to create to emphasize uniformity in structure and appearance, it is vital to embrace and even emphasize individual differences.

Interested in a personal meetup with us? Send us an e-mail info@bureauboeren.nl

*I cannot confirm these statements based on research, these are personal observations